It’s exciting to learn of an industry that is prescient enough to incorporate a positive, philanthropic element in what they do. It also makes sense that when you’re talking about an industry, like the travel and tourism business, that conservation become integrated into the health of your business. After all, a blighted landscape isn’t any more sustainable for commerce than it is for the environment. But, beyond the necessity of many businesses ‘going green,’ there are those that grab the idea with both hands and really push a multitude of causes in creative, unique ways – and really believe in the value of what they’re adding to the planet.
One such inspiring organisation is the non-profit Conservation Foundation, which is an initiative set up by the family business behind four generations of travel and tourism – The Travel Corporation. This well-known series of brands established by Stanley Tollman and family, including Trafalgar, Contiki Holidays and Insight Vacations, has been leading people around the world and creating exciting travel packages for decades, but it was four years ago that the idea was hatched to incorporate environmental causes, education and fund–raising to the agenda. And it has blossomed amazingly since.
There are a myriad of destinations and original packages offered to travellers by the Conservation Foundation, including riverboat trips down the Nile, archaeological packages investigating the battlefields of the first World War, Brazilian rainforest expeditions and partnerships with renowned environmentalists like Céline Cousteau’s (granddaughter of famed ecologist, Jacques Cousteau) marine wildlife causes. The list of projects is endless for this organization, and every one has an ethos to educate visitors, protect the habitat of the location and create an awe-inspiring holiday package. No easy feat, but one that has seen the Conservation Foundation move from strength to strength, in a short period of time and will continue to be a model for businesses (beyond just tourism) for many years to come.