As the human population continues to grow exponentially, adding ever-increasing pressure on agricultural suppliers, and climate change brings greater unpredictability ever year to both farmers and supermarkets, its nice to read in the press that one of the UK’s biggest food chains, Sainsbury’s, is ahead of the game. This year has seen the British Isles experience record rain in June and a bone-dry March, making it a double blow to farmers – the result, according to the Guardian newspaper is…uglier fruits and vegetables for consumers!

That’s right, when the going gets tough with a recession and terrible weather, cosmetic concerns and food vanity fly out the window. And it’s about time. Read the rest of this entry →