What started as an energy-saving tactic at the behest of the World Wildlife Fund in Sydney, Australia in 2007 to highlight the urgency of climate change, has spread across the globe to hundreds of cities and millions of people. Earth Hour is a simple, and some cynics would argue, silly, collective measure to freeze our energy use for yes, an hour. But, behind the gimmick is something more valuable: a shared expression of empowerment and the ability of humans to change their circumstances – if only for an hour. This is finally good news.
After Canada’s bow out of the latest Kyoto summit, it’s easy to be disheartened with the current state of the environment in governmental policy. But, there are huge advances in research and development currently taking place, with some of the world’s brightest minds actively seeking a feasible cut with coal. Some of these developments, such as solar power, are starting to move well beyond the ‘pipe dream’ phase and garner serious attention at the investment level. And let’s be honest, changes in human consumption can only really kick in when the profit motive becomes apparent for industry and attendant policymakers. The good news is that the time is right for businesses and researchers to get behind coal alternatives.