“What started as an energy-saving tactic at the behest of the World Wildlife Fund in Sydney, Australia in 2007 to highlight the urgency of climate change…”

What started as an energy-saving tactic at the behest of the World Wildlife Fund in Sydney, Australia in 2007 to highlight the urgency of climate change, has spread across the globe to hundreds of cities and millions of people. Earth Hour is a simple, and some cynics would argue, silly, collective measure to freeze our energy use for yes, an hour. But, behind the gimmick is something more valuable: a shared expression of empowerment and the ability of humans to change their circumstances – if only for an hour. This is finally good news.

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